Pricing your services (for sustainability)

The session will cover:

• ways to introduce starting to charge for your services;
• how to calculate costs accurately;
• different ways to approach setting prices;
• linking pricing with marketing;
• increasing the potential of financial sustainability;
• becoming more confident in setting and charging prices

This session is delivered by Adrian Ashton, who has worked with many groups over the last 30 years to help them feel more confident and better able to review the way that they cost and price (charge for) their activities and, as a small enterprise himself, regularly practices and uses the different models and approaches he shares around this topic.

The value and impact of his work with the sector has been recognised through a number of awards in relation to his support to individual groups; and he was recently offered a Life Fellowship of the RSA, and an honorary doctorate, for the impact he has had on the wider ecosystems that social economy groups operate within.